As a full time webmaster and website owner already find only what will Google the most difficult aspect of running an online business. Most webmasters Google of the eight ton elephant in the room and there are only two ways: the elephant interfere with and get trampled or quickly find out what like to consume it and try it feed.
To keep fed Google, webmasters have to jump by more than one set of tyres. If it goes, top ranking in Google index or SERPs, there are 200 of such tyres or ranking factors. And if you want to play in Google ballpark, you must try and dominate most of them.
For years, webmasters have guessed frustrated and looking for these ranking factors. Work issues, what Google want? Rank Google pages and keywords? How will you build your website from Google?
Have years ten ago, that it mattered not what would Google your site for intended, it was not in the image, but now it comes to online search, Google is King of the Hill. And as we all know, Kings get what they want.
In addition every webmaster knows value its salt, organic traffic; is that Google is one of what, when it comes, You can # 1-spots for a keyword in all three top search engines (Yahoo and MSN is the other two lightweight contenders) achieve, but Google will simply deliver the most traffic to your site.
Google have not still a monopoly on Web search, but it is getting close to 70% of U.S. traffic and in some countries it is more than 90%. But not only is it the Google makes money the search numbers-it is the prestige and power of the Google brand name. Google has really permeated popular culture and the public psyche like no other brand in the history.
Google brings respect and trust in the equation. Web users respect and trust Google gives you a quality answer to their question. That is, why it was pretty ironic that for years asked Webmaster Google have their ranking system, their algorithm, their practices... silent Google for years for the most part. This was above all in check, to keep those want to get "the system game" for the purpose of high ranking in Google.
Until now, that is, perhaps it is just me but it does not appear that Google is suddenly opening their entire ranking procedure and what they expect from webmaster. Perhaps have the answers, we only could find. A scenario is more likely however, that someone high in Google decided that transparent will to the webmaster and how much would they say them.
In the last webmaster live chats, Googler Matt Cutts, Maile Ohye, answer questions Google Webmaster to do regarding their websites requires about what was among other things... honest. These are that with the "burning questions" webmaster sessions have q & handling for years on Google and what Google wants. Do a search in Google for "Google Webmaster help |" Google groups "and you will find these meetings."
As I more modest websites on the webmaster tools and Internet marketing I operated by more than a few people discovered to help me, want to build their online site or business. One of the main themes that comes somewhere in the process (usually in different ways formulated) is always on, is this question:
What does Google want? What does Google from my site? How I get place high in Google?
Above all, because my main objective is to understand that Google, a profitable website webmaster to help; build I have fought and confused on this issue for years.
What is Google golden rule?
Many experts believe it is related to relevance - the key to the get the high rankings is how relevant your content to the question is? Maybe so, but to a would-be webmaster explain it, I had the words to find the prime directive would summarize the most according to Google's?
After you go through all SEO tags, the quality and the uniqueness of your content, the credibility and authority your site consider the and backlinks, and factor in the relevance issue was the simple Google this golden rule I came up with:
"Always think first to create your visitors with the content for your website."
This may or may not what expected Google, but everything suggests the "visitor's experience", and how well you or your content make pointed out towards the experience show? Google is served a product, it will be the user of their products with the results content. If you are satisfied, Google is happy. And if everyone is happy, the Kingdom is growing.
Still, not everything can be cooked as simple and as complicated as getting top rankings in Google for a single keyword. You need to do your homework and a good starting point would be to read Google Webmaster guidelines thoroughly. Study and listen
latest Google Webmaster chat may be also useful and helpful.
However there are still these 200 tires have to jump through and you must be very careful, how you create your Web site, if you try, be to please Google. Listen, when the King speaks. Observe its rules. Be on alert, and it helps a little to be
Paranoid. And always, always remember to think an elephant never forgets.
What is Google golden rule?
Simple strategies for the survival of a Google Dance
Google is dancing again! A full tilt all out boogie,
a long drawn out rumble somewhere near cursor heaven.
My own keywords are going up, down and out the door.
Take your pick. Just want the bloody thing to stop.
My nerves are shot... three years of hard work may just
go down the drain and there's no end in sight!
Fellow webmasters will recognize my slight desperation,
my total sense of unease when Google dances. It all has to
do with pre-conditioning, psych majors will know this,
I am well conditioned to react. I have been burnt horribly
by Google dances in the past so my panic is almost palatable.
Forget Pavlov's dog, when Google dances, webmasters like
me salivates.
And Google is really dancing this time, Jagger has nothing
on this baby. Nobody dances like Google, even puts Seinfeld's
Elaine to shame. And if you're new to the webmaster's favorite
folly, a Google dance happens with Google adjusts its ranking
algorithm, causing a ripple effect and adjustments in the
rankings of keywords. Sites move up or down. Previous major
Google dances have been called Florida, Austin, Bourbon...
When Google dances, webmasters sweat bullets. And it's not
all in their heads. It's not psychosomatic. Horror stories abound,
about honest hard working webmasters (not a black hat to be seen)
suddenly waking up to find their site or sites gone from Google.
Thousands of daily visitors/customers to their site vanish
in an algorithmic fog overnight. Swift. Brutal. Painful.
Gone, top ranking keywords nowhere to be seen. Gone, visitors,
visitors, visitors. Gone, sales, sales, sales...
More times than not, the sites come back or regain their
positions (rankings for popular keywords -- for the totally
uninitiated, keywords or keyword phrases are what people type
into search engines to find what they're looking for), keywords
are the conerstones of the whole Internet. Without them, the
Internet as we know it, would not work.
Mastering Google means mastering your site's keywords or phrases.
Get a top ten SERPs ranking for your keywords and changes are
very good you will have a successful site. Webmasters work
for years getting their site's keywords up into the
top keyword ranking spots. Countless fortunes have been made
by those who have mastered the game. Countless fortunes have
tumbled when Google dances.
Of course, the sensible thing to do is for all webmasters
to unite and bring Google down a peg or two. At least in our
own minds, if not in the real world. Don't place so much
importance on Google. Yes, it's very important, but snap out
of it. The more webmasters whine and moan about Google's
erratic dances, algorithm and rankings - the more power we are
giving Google.
Why is Google still so important to webmasters? MSN and Yahoo
are gaining ground but Google is still the top dog and here's
why: As far as the search engine market goes, whether it's
wearing a halo or a cursor, Google is still the only game in town.
According to Alexa, a company that tracks web traffic, the top
three sites on the Web are 1-Yahoo, 2-MSN, and 3-Google. However,
when you compare where people go on these sites: search.yahoo.com
accounts for only 9% of Yahoo's traffic and search.msn.com only
7% of MSN's total traffic; whereas most of Google's traffic is
search traffic. This is a big distinction.
Once burnt, twice shy. Years ago, the Florida Update totally wiped
my site from the Google Radar. Hence my total apprehension
when one of these dances comes along. I wanted my site to survive
the next Google dance so I put some simple strategies into place that
would hopefully help me weather this and future Google dances.
Strategies that you might also find helpful to fight your
own private battle with Google.
Here's what I did and what you can also do:
Find A Good SEO Expert
Find a good SEO expert and have him or her in your corner.
I found Brad Callen. One of a very few people who truly
understands Google and knows how it works. I learned much
of what makes Google really tick from Brad. I advise you to
find or hire a SEO expert like Brad to help you out with your
site or sites. Just the fact of having a SEO expert in your
corner makes handling Google a little bit easier.
Link Only To Safe Sites
One of the simplest ways to keep on the good side
of Google is to make sure all links on your site
link only to sites that have a PR4 or over.
Don't link to bad neighborhoods, avoid linkfarms like
the avian flu.
One Keyword To A Page
The major mistake most webmasters make - they don't
focus on one keyword phrase per page. Try to keep
your pages separate, write on one or two closely
related keyword phrases for each webpage and you
will see a big improvement from Google. Don't keyword
spam but sprinkle your keyword phrase and variations
of it throughout your copy.
RSS To The Rescue
Creating an RSS feed and Blog for your site's major keywords
is as simply as starting a free blog with Blogger.com
(owned by Google), it can be done in a few minutes.
I favor using Blogger because it now has the Google Blog search
bar at the top. Blog search will bring in a lot of traffic and
your content is instantly indexed in Google. What more can you
ask for. Whatever you do, don't underestimate RSS, it's going
to play a major role in the Internet of the near future. Especially
when Microsoft comes out with its Longhorn browser which will
be RSS empowered.
Embrace Article Marketing
If you can string two sentences together start writing articles
on the major keywords or topics of your site. Place your
links in the resource box of your articles and submit them
to online article directories like EzineArticles.com or
buzzle.com. Write helpful 'how-to' articles and other
webmasters will place your articles on their sites and
you will get an ambundance of one-way links back to your
site. Google loves these kinds of links and since the
sites picking up your articles will all be related to
your site's topic, these will be relevant links.
Customer/Visitor Focused Content
Besides high PR links to your sites, Google also loves
content. Write unique content that's related to your
site's topic and write a lot of it. It's the main reason
anyone bothers to come to your site in the first place,
so make sure you have good original content. Add high
quality articles from sources you respect and your
visitors will have another reason to visit your site.
Keep saying to yourself: content is king, content is
king. Make sure you put that belief into practice and
Google will reward you nicely. Well, maybe. Nine times
out of ten.
Actually, this time my site jumped to PR5 and my Google
backlinks went up. Also some of my keywords are up but
most have stayed the same. Overall, my traffic from
Google remains the same which is very worrisome, if
I moved up to PR5 -- my traffic should theoretically rise
also. I saw a dramatic rise in traffic when my site
went to PR4.
Such are the little puzzling mine-fields, whether intentionally
or not (I can't believe anyone could be this sadistic!) Google
throws every webmaster's way. Over time, if you let it
get to you, it will drive you stark raving bonkers.
Especially, if you are seriously building an income, lifestyle
and well-being around the Internet and by default Google.
For every webmaster, Google is a never ending endurance
race of strategies, positioning and planning. Keeping
one step ahead of this search engine while keeping
your eyes peeled for the men in white, is a never ending
struggle. One every webmaster must fight and win on their
own terms. Follow the simple steps above, and you will be
better prepared for the next Google dance.
Google vs Yahoo - a comparative analysis
Google was founded in January 1996, while Yahoo is exactly two years, however, Yahoo went public (IPO), April 12, 1996 - Google IPO n it was not until August 19.2004.
Founders
Yahoo was founded in January 1994 by David Filo and Jerry Yang, Ph.D. candidates Stanford University. Google was founded two years later on the same campus a couple of Stanford Ph.D. students Larry Page and Sergey Brinn said. The four were more than twenty years in the middle of the time created their respective companies. Today Today, there are four legends and Internet billionaire.
Their names?
Yahoo is an acronym for Yet Another Hierarchical informal Oracle
Google comes from the mathematical term Googol , which is a 1 followed by 100 zeros.
5 Yahoo divides d actions
Yahoo has five divisions of hearing actions. Division d actions for the first time in nearly 17 months after initial public offering (IPO.) Google n not divide its shares, even if s $ 300, but Google s only to the public for 11 months. Google is a public company for 17 months fall of 2005.
Income
According to the financial results of 50% of Google revenue comes from advertising (Adwords) on Google Sites U.S., approximately 33% comes from advertising (Adwords) in sites world economy and 15% of Google's revenues come from the network, such as Google ads (AdSense) to carry out their websites. In addition about 98% of revenues come from advertising on Google or Google or its sister sites, both in the United States or the International.
Google Adwords (adwords.google.com), the site owners the possibility of sponsoring ads and links on the right hand column of the search s. According to Media Metrix, Google Adwords and Google Network reaches more than 80% of all users Internet.
Yahoo also weigh on earnings announcements and similar ads in the network deployed by Yahoo Search Marketing, formerly Overture, acquired in October 2003 to January 63 billion. About 87% of Yahoo revenues come from the market share of service revenue. 12% of its quota.
Traffic from search engines
Yahoo is the world leader in Internet traffic in general. This is mainly due to Yahoo Mail, which is approximately 40% of its 345 million monthly visitors consumed.
However, when Yahoo was the king of traffic from Google is the king of search referrals. According to WebSideStory (www.websidestory.com) in the U.S. Google s search reached 52% in June 2005 to 45% in June 2004, 38% in June 2003, 32% in June 2002 and only 12% in June 2001.
As part of Google searches, the reference time for Yahoo declined. The participation of the U.S. Yahoo search was only half of Google is only 25% in June 2005, 27% in June 2004, 32% in June 2003, 33% in June 2002 and 37.5% in June 2001.
MSN, the second most visited site, mainly due to Hotmail, was far from the tables when s acts of people with their search engine. Of all the searches in the U.S. only 10% d use of MSN in June 2005, 16% in June 2004, 17% in June 2003, 14% in June 2002 and 17% in June 2001.
According to Alexa.com Hotmail accounts for 68% of traffic from MSN, MSN Search, only 7%, 5%% MSN.com, MSNBC 2 and most others have 2% or less.
The numbers are even more impressive when you Google the world. According to WebSideStory Google refers 73% of all traffic from search engines in the UK, 42% in Japan, Australia 81% and 91% in Germany.
In response to the amount of traffic that Yahoo Mail and Hotmail on their networks that Google has launched its own free email service called Gmail in March 2004. Gmail currently attracts 5% of Google users in general, compared to 80% that the research is based. I can not imagine that this additional time will increase by 5% and Google is ahead of MSN and Yahoo could grow to the event number one of the three major search engines will constantly monitor other Yahoo and MSN have more to lose that , for Google.
Acquisitions - Yahoo
Since its inception Yahoo has acquired about 28 companies, Google 5. All acquisitions of private companies are Google, while Yahoo has purchased public and private companies. During the Internet boom of Yahoo became the acquisition of Broadcast.com for $ 5.7 billion in July 1999, one of the largest shopping centers ever be with the dot.com. Broadcast.com had an online music service created by Cuba for the live coverage of the brand of your favorite files audio broadcast sporting events. Yahoo buys Broadcast.com, an Internet legend Cuban, the billionaire owner of the future of the Dallas Mavericks in the NBA. At the time of purchase of Broadcast.com was a publicly traded company (BCST), which has seen its shares more than $ 7 to $ 125 after climbing ; ad.
Yahoo s first acquisition was for control of the network in September 1997 by $ 1.4 million. Yahoo acquired ViaWeb, a developer s Web tools in exchange for $ 49 million in stock in June 1998. In October 1998, Yahoo started its search for free email service with purchase of Four11 (Four11 offers a free email service with a product called Rocket Mail) for $ 92 million in shares. Today hui free services of Yahoo mail account 40% of total traffic - an important factor in network traffic from Yahoo. Yahoo has announced acquisition of Geocities in January 1999 for $ 3.6 billion.
Yahoo launched the marketing world with acquisition of Yoyodyne in October 1998 for $ 29.6 million in stock. Yoyodyne Yahoo allows users to collect data and as an intermediary between users and business customers behave. Yahoo bought the launch of popular music to the takeover of the media release in June 2001 for $ 12 million. In December 2001, Yahoo acquired the company in search of CareerBuilder online job for about $ 436 million. Inktomi was bought in December 2002 for $ 235 million, followed by Overture in July 2003 for $ 1.63 billion. In April 2004, Yahoo bought Kelkoo, a site , $ 579 million European purchases.
Acquisitions - Google
In January 2003, Google announced the acquisition of Pyra Labs (Blogger), a blog publishing tool that is currently the 32nd most visited site in the world (according to Alexa.com). In June 2004, Google announced the acquisition of Picasa, a photo management company based in Pasadena.
In June 2005, Google launched its incredible world tool called Google Earth satellite. This technology was the direct result of acquisition of Keyhole in October 2004, which is popular with satellite images acquired before the start of the Gulf War in March 2003.
To here, all acquisitions of Google is the purchase and private companies are not required to buy financial disclosure.