Google vs Yahoo - a comparative analysis

If the search engine wars heat up between Yahoo and Google is very interesting to see the similarities and differences between the two notes. Both companies are headquartered in Silicon Valley, just five miles separating the two. Google has  of 3021 employees, while Yahoo is 7600.
Google was founded in January 1996, while Yahoo is exactly two years, however, Yahoo went public (IPO), April 12, 1996 - Google   IPO n  it was not until  August 19.2004.
Founders
Yahoo was founded in January 1994 by David Filo and Jerry Yang, Ph.D. candidates  Stanford University. Google was founded two years later on the same campus a couple of Stanford Ph.D. students Larry Page and Sergey Brinn said. The four were more than twenty years in the middle of the time created their respective companies. Today  Today, there are four legends and Internet billionaire.

Their names?
Yahoo is an acronym for Yet Another Hierarchical informal Oracle
Google comes from the mathematical term  Googol , which is a 1 followed by 100 zeros.

5 Yahoo divides d  actions
Yahoo has five divisions of hearing  actions. Division d  actions for the first time in nearly 17 months after  initial public offering (IPO.) Google n  not divide its shares, even if  s $ 300, but Google  s only to the public for 11 months. Google is a public company for 17 months  fall of 2005.

Income
According to the financial results of  50% of Google   revenue comes from advertising (Adwords) on Google Sites U.S., approximately 33% comes from advertising (Adwords) in  sites world economy and 15% of Google's revenues come from the network, such as Google ads (AdSense) to carry out their websites. In addition about 98% of revenues come from advertising on Google or Google or its sister sites, both in the United States or the  International.

Google Adwords (adwords.google.com), the site owners the possibility of sponsoring ads and links on the right hand column of the search  s. According to Media Metrix, Google Adwords and Google Network reaches more than 80% of all users  Internet.
Yahoo   also weigh on earnings announcements and similar ads in the network deployed by Yahoo Search Marketing, formerly Overture, acquired in October 2003 to January 63 billion. About 87% of Yahoo   revenues come from the market share of service revenue. 12% of its quota.

Traffic from search engines
Yahoo is the world leader in Internet traffic in general. This is mainly due to Yahoo Mail, which is approximately 40% of its 345 million monthly visitors consumed.
However, when Yahoo was the king of traffic from Google is the king of search referrals. According to WebSideStory (www.websidestory.com) in the U.S. Google  s search reached 52% in June 2005 to 45% in June 2004, 38% in June 2003, 32% in June 2002 and only 12% in June 2001.
As part of Google searches, the reference time for Yahoo declined. The participation of the U.S. Yahoo search was only half of Google is only 25% in June 2005, 27% in June 2004, 32% in June 2003, 33% in June 2002 and 37.5% in June 2001.

MSN, the second most visited site, mainly due to Hotmail, was far from the tables when s  acts of people with their search engine. Of all the searches in the U.S. only 10% d  use of MSN in June 2005, 16% in June 2004, 17% in June 2003, 14% in June 2002 and 17% in June 2001.
According to Alexa.com Hotmail accounts for 68% of traffic from MSN, MSN Search, only 7%, 5%% MSN.com, MSNBC 2 and most others have 2% or less.
The numbers are even more impressive when you Google the world. According to WebSideStory Google refers 73% of  all traffic from search engines in the UK, 42% in Japan, Australia 81% and 91% in Germany.

In response to the amount of traffic that Yahoo Mail and Hotmail on their networks that Google has launched its own free email service called Gmail in March 2004. Gmail currently attracts 5% of Google users in general, compared to 80% that the research is based. I can not imagine that this additional time will increase by 5% and Google is ahead of MSN and Yahoo could grow to the event number one of the three major search engines will constantly monitor other Yahoo and MSN have more to lose that , for Google.

Acquisitions - Yahoo
Since its inception Yahoo has acquired about 28 companies, Google 5. All acquisitions of private companies are Google, while Yahoo has purchased public and private companies. During the Internet boom of Yahoo became the  acquisition of Broadcast.com for $ 5.7 billion in July 1999, one of the largest shopping centers ever be with the dot.com. Broadcast.com had an online music service created by Cuba for the live coverage of the brand of your favorite files audio broadcast sporting events. Yahoo buys Broadcast.com, an Internet legend Cuban, the billionaire owner of the future of the Dallas Mavericks in the NBA. At the time of  purchase of Broadcast.com was a publicly traded company (BCST), which has seen its shares more than $ 7 to $ 125 after climbing  ; ad.

Yahoo  s first acquisition was for control of the network in September 1997 by $ 1.4 million. Yahoo acquired ViaWeb, a developer  s Web tools  in exchange for $ 49 million in stock in June 1998. In October 1998, Yahoo started its search for free email service with  purchase of Four11 (Four11 offers a free email service with a product called Rocket Mail) for $ 92 million in shares. Today  hui free services of Yahoo mail account 40% of total traffic - an important factor in network traffic from Yahoo. Yahoo has announced  acquisition of Geocities in January 1999 for $ 3.6 billion.

Yahoo launched the marketing world with  acquisition of Yoyodyne in October 1998 for $ 29.6 million in stock. Yoyodyne Yahoo allows users to collect data and as an intermediary between users and business customers behave. Yahoo bought the launch of popular music to the takeover of the media release in June 2001 for $ 12 million. In December 2001, Yahoo acquired the company in search of  CareerBuilder online job for about $ 436 million. Inktomi was bought in December 2002 for $ 235 million, followed by Overture in July 2003 for $ 1.63 billion. In April 2004, Yahoo bought Kelkoo, a site , $ 579 million European purchases.

Acquisitions - Google
In January 2003, Google announced the  acquisition of Pyra Labs (Blogger), a blog publishing tool that is currently the 32nd most visited site in the world (according to Alexa.com). In June 2004, Google announced the  acquisition of Picasa, a photo management company based in Pasadena.

In June 2005, Google launched its incredible world  tool called Google Earth satellite. This technology was the direct result of  acquisition of Keyhole in October 2004, which is popular with satellite images acquired before the start of the Gulf War in March 2003.

To  here, all acquisitions of Google is  the purchase and private companies are not required to  buy financial disclosure.