Brands are important aspects of a business, but in contrast to money or brick, mortar and paper clips, a brand is an intangible aspect of the business. It lives in people's minds and is defined by all of that person contact with a company. Improving a brand is therefore one of the best marketing tools available, because it includes your whole company and creates ultimately happier customers, more loyalty and increasing market share.
Hiring a branding company that specialized in image of the brand is best equipped to improve your brand with proven research and consulting services. Every successful effort to do these things must be built on a solid foundation. The Foundation is your brand. Any kind of strategy without a solid brand under him, like a House, for a while, but in the long term work could, will crash to the ground. That's not what you or we want to. Quite simply, a brand is the essence of what is your business and what your your brand identity to the outside world and ultimately your brand image seems to be. And if it is not solid and consistent, we help a branding company to get you there.
Brand analysis process includes:
· Brand audit (internal and external)
· Constituency audits and benchmarking
Competitive analysis ·
Target market research ·
· Review positioning
· Brand assessment/benchmarking
Brand analysis ·
· Constituency analysis
Brand strategy
Brand architecture (blue print) ·
· Brand nomenclature & alliances
Name of research, testing and strategy ·
Employee mindset shift ·
Brand communication
Core messaging/value proposition ·
· Communication strategy & planning
Communication standards ·
• Web strategy and development
· Corporate communications / investor relations
· Constituency communications:
* Recruitment
* Human resources
* Investors and analysts
* Industry experts and peers
* Corporate staff
* - Clients
* Customers
* Partner
* Media
Brand rollout ·
· Brand books / style guide & manuals
· Advertising design & implementation
· Logo design & identity design
Packaging design ·
Collateral / signage design
Looking at you rent one branding company offers complete marketing solutions with a proven approach that is offered include strategic planning, creative services, target market research, collateral creation together with graphic design and production and marketing of services for all types of media, web design and interactive.
Branding - brand identity guru
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