Brand image - branding - brand strategy - brand identity guru

Consumers perceive and accept many brands within a particular trading group in different ways. From personalized a brand (as mark would describe you X it would be a person?) we can see that for example consumer brand A vigorously recognize woman as full of ideas young, impulsive, lively, attractive,. In the same way brand could B an elderly, conservative and relaxed man. The brand can have a completely meaningless and bad image. This is like brand C no real personal qualities, sleek, tall, imperceptibly and can have a rest.
The image is in fact a way a consumer thinks about the brand and the feelings that awakens the brand if the consumers think. These properties that the consumer connects to the brand, the company can create a competitive advantage for its brand.
What kind of image do have our brand?
Before the answer to this question, it is important, take into account several factors and market circumstances: your objectives, consumer wishes and expectations, trade groups, and several other groups. A company builds communication brand image through trade with the consumer. This is how a company informed that the consumer is what brand, what are its values offered by the company, or warranty of the consumer, which are the advantages, its qualities, etc.. Consumers interpret all the information received and to make a subjective perception of the brand or its image.
Why research brand image?
To understand a brand image is of central importance for the long-term management of a brand. It is also important as consumers formed the brand and founded what kind of relationship with the brand - means which it adopted the brand to you and how they. Understanding the relationship between consumers and brands can help control his successful brand positioning and the efficiency of advertising a company.
Such as research we the image?
Brand image is in the long-term and provides a range of non-conscious and "Untouchables", with projective research methods, the consumer certain obstacles and restrictions inspired him in the world of the brand name also helps that help to overcome must be researched. The consumer will focus not only on the brand, but above all on his experience with him and to his usual users. He focused on the ways that best for certain brand and what type of image-gifts etc. are the brand.
We are able to describe different perspectives to research and from the brand. We get many different associations, ideas, benefits, and who connects the consumer in any way to trade marks, which must be interpreted appropriately and correctly. It is important to define the main characteristics and values associated with a particular brand by the consumer. Relevant findings show results of the long-term management of a brand and represent Schlüsselmaße on which a brand competitive advantage is based.